Popularity of TikTok is Helping Businesses Grow
While many businesses think TikTok is a platform for teens dancing to music, it has evolved into a social media marketing powerhouse.
Using influencers, creating hashtag challenges and finding creative ways to promote a brand are just some of the reasons why companies are seeing success on TikTok. The popularity of TikTok shows no signs of slowing down.
1. It’s a platform for entertainment.
TikTok is a platform that has become known for its dance and lip-syncing challenges. These are often centered around a popular song and challenge viewers to mimic the moves. They can be fun, silly, or educational.
In addition to dance, TikTok has seen high engagement in videos that focus on other topics such as DIY, pranks, and travel. Knowing your target audience and focusing on their interests is important when creating a TikTok campaign.
This type of content often leads to brand awareness and e-commerce. In fact, e-commerce on TikTok has a 26% higher paying user rate than on other social platforms. When it comes to marketing, TikTok is a great place to create light-hearted campaigns that highlight the unique qualities of your business. This can help you stand out from your competition and increase your reach. It can also encourage followers to follow you and other influencers on the platform. Using TikTok to drive brand growth is becoming increasingly common for businesses of all sizes.
2. It’s a platform for business.
When it comes to marketing, TikTok offers a new way for businesses to connect with Generation Z. The app’s popularity and smart features make it a powerful platform for growing business and driving conversions.
The platform also allows you to create branded content using various tools and collaboration with other users on the app. For instance, you can create a challenge that requires people to answer specific questions about your business. You can then promote your challenge on other platforms and social media channels.
In addition, TikTok’s ad formats allow you to target the right audience and drive conversions. For instance, in-feed ads appear on the “For You” page and can last up to 60 seconds. In-feed ads can be used to drive conversions and include CTAs that direct viewers to your website or mobile app. TikTok even has a dedicated “business platform” that provides marketers with data and insights to help them maximize their growth.
3. It’s a platform for e-commerce.
The popularity of TikTok is allowing small businesses to grow and reach a wide audience. It’s a great place to connect with potential customers and share stories. Creating effective TikTok content requires authenticity and creativity. Businesses should also focus on a specific niche that relates to their products and services. This will help them create a consistent presence and make it easy for their target audience to find them.
TikTok offers a full suite of e-commerce advertising options including catalog listings ads, which allow consumers to shop through a pop-up window while watching video content and live shopping ads that offer a unique way for brands to interact with viewers during live videos. A recent survey conducted by Sprout Social found that 49% of users said that the platform has helped them make purchase decisions.
The e-commerce capabilities of TikTok are set to expand even more with the introduction of a virtual mall and in-video product features that will enable users to shop from within video clips. This will be a game-changer for the platform, making it easier than ever to turn engagement into revenue.
4. It’s a platform for community building.
As a platform that thrives on user-generated content (UGC), TikTok is an excellent place for brands to build strong community engagement. It’s important for brands to take the time to create creative that feels native to the platform and authentic to their audience. The community of TikTok users is very supportive of brands that are genuine and thoughtful in their approach.
The community of TikTok users is also very open to collaborating with brands. This can include creating challenges, partnering on Duets or Stitches, and using hashtags to encourage community participation. This type of collaboration is highly effective for building brand awareness and loyalty.
This sense of community on TikTok is what makes it so powerful. People connect with others and share their passions on this platform in ways that transcend demographics and cultural silos. It’s amazing to see how quickly communities and subcultures can grow on this platform, with a profound impact on sales and brand affinity. Read more.